1970: Word of mouth
The gold standard of referrals.
1980: Yellow pages
Expensive. Crowded. Many "shoppers."
Patient must memorize your website address. Search results very crowded. Lots of ads.
Now: Apps and social networking
Just another way to say "Word of mouth". We're back to the gold standard!
Now patients can refer their friends directly using your app.
Your internal marketing is right in your patient's pocket!
Instant Refer-a-Friend. Included in your app.